About Me

Jasen Fici, Founder of SaaS Experts

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I'm a serial SaaS entrepreneur who simply loves building things—whether it's applications or companies that deliver real-world value to businesses and their customers. With a technical foundation that dates back to writing 8086 assembly code, I consider myself a full-stack business leader who thrives on taking products from initial concept to successful exit.

I cut my teeth during the wild 90s Internet bubble, where I had a front-row seat to the madness while helping build and market corporate portal solutions. By the time the dust settled, we'd grown a company from a 4-person shop through an IPO—and more importantly, I'd learned what actually matters versus what just sounds good in a pitch deck.

That experience taught me how outside money and VC pressure can force bad business decisions. I decided I was done reporting to anyone else and wanted to build companies my way—focusing on sustainable growth and actual customer value instead of hockey stick projections and board meetings.

Jasen Fici

Since then, I've founded and led two successful SaaS companies to exit. First was Velaro, Inc., a pioneering live chat platform that I co-founded and bootstrapped to multi-million dollar revenue. We helped define the live chat category and built a market-leading solution from the ground up.

Most recently, I founded StatusCast, a corporate status page application that enables companies to transparently communicate with employees and customers during service disruptions. After successfully growing and operating StatusCast, I sold it to Xurrent.

At the end of the day, I'm a builder with a proven track record for success. I've worn every hat necessary to scale SaaS businesses—from writing the original code to developing go-to-market strategies, managing finances, leading sales, and delivering exceptional customer service. Cut me and I bleed code, but what I love most is running SaaS companies and seeing people get real-world benefits from what we build.