Nobody Wants Your Software. They Want the Problem Gone.
Customers do not buy SaaS features for their own sake. They buy a change in an irritating, expensive, or risky situation.
Read ArticleInsights on building and operating B2B SaaS products—sustainable growth, customer value, and the journey from idea to impact.
SaaS founders can research customers, competitors, pricing, positioning, and distribution before launch. Shipping should test an informed position, not an...
AI lets employees create useful internal applications quickly. It also leaves companies responsible for years of permissions, security, support, integrations,...
A plain-English guide to Chat, Work, Codex, Local, Cloud, Remote, and Projects in the ChatGPT desktop app.
AI has made software much cheaper to produce. It has not made positioning, distribution, support, security, or company building any...
The human still makes the decision, but AI increasingly reads, rewrites, and delivers our thought leadership first. Who are we...
