Founding editor, IndexPirate

Build your name with IndexPirate

IndexPirate is looking for a hungry up-and-comer in SEO who wants to build a name by creating a new publication from the ground up. You may be light on years of experience, published work, industry connections, or audience, but you are serious about becoming a known and respected voice in the field. This is a paid side project with a modest monthly retainer and room to grow with the publication.

We care less about a long résumé than strong instincts, something worth saying, the discipline to check your work, and the drive to earn credibility in public.

SaaS Experts will put real time and energy into building IndexPirate with you. We will provide the brand, website, pirate-radio creative system, editorial and production help, access to technical review, small paid audience-building tests, and support with distribution and relationships. You will bring reporting judgment, writing, subject knowledge, curiosity, public participation, and ambition.

Your name will be on the work. A fictional DJ and hacker will provide the on-air personality, while you receive visible bylines, an author profile, and credit for the reporting and editorial judgment behind it. If IndexPirate earns influence, you should earn influence with it.

About the role

IndexPirate is a new editorial publication for people responsible for Google Search and index health. It will report on official announcements, documentation changes, incidents, experiments, and credible observations from practitioners. Coverage will include indexing, crawling, Search Console, URL Inspection, canonical selection, noindex, robots directives, sitemaps, and related developments.

The publication stands on its own. You do not need to use, learn, market, or generate customers for BoastIndex, BoastImage, or another SaaS Experts product. A related product should appear only when it is genuinely relevant to the reporting and should be held to the same editorial standards as any other company or source.

There is no inherited subscriber base, archive, editorial reputation, or established broadcast format. You will help define the format, reporting habits, source network, reader relationship, and voice. The first transmissions will teach us what qualified readers value, which sources prove reliable, and what deserves to go on the air.

IndexPirate has a pirate-radio identity, but the reporting must remain technically serious. It should help readers separate useful signals from rumors, recycled SEO advice, dashboard noise, and industry theater. Every transmission should leave an operator knowing what changed, what remains uncertain, and what may be worth checking.

There is no fixed weekly publishing promise. IndexPirate should cut into the airwaves when there is a meaningful update, confirmed incident, useful finding, or strong piece of reporting. During quiet periods, it should stay off the air instead of manufacturing an issue to satisfy a calendar.

What you will do

• Shape the editorial agenda, recurring sections, source map, and working process for a new specialist publication.
• Decide when a development deserves a full transmission, a short bulletin, a social update, continued monitoring, or silence.
• Monitor official Google sources, documentation changes, Search Console behavior, credible publications, practitioners, experiments, incidents, and useful community discussions.
• Build a sourced evidence packet for each issue and decide what matters enough to publish.
• Report, write, edit, and publish concise transmissions that usually take four to six minutes to read.
• Separate confirmed facts, observations, inferences, unresolved reports, and opinion. Say clearly when evidence is incomplete.
• Interview practitioners, invite useful cases and screenshots, request missing evidence, and develop a reliable source network.
• Work with a technical reviewer so claims, screenshots, methods, and recommendations can be checked before publication.
• Maintain clear source, disclosure, correction, authorship, and AI-use standards.
• Use the pirate-radio voice and visual world with restraint, so the framing never gets in the way of the technical information.
• Build a visible professional identity through credited reporting, a strong author profile, social commentary, interviews, guest contributions, and public appearances.
• Manage the publication cycle, including drafts, review, issue builds, links, delivery checks, the archive, replies, and selected social adaptations.
• Build direct relationships with likely readers, invite qualified subscribers, encourage referrals, develop contributors and partners, and find organic distribution for each worthwhile transmission.
• Participate in technical SEO and Google Search communities as a real, disclosed person.
• Help plan and evaluate small paid audience-building tests, judging them by reader relevance, engagement, retention, and contribution to the publication’s reputation.
• Learn from replies, retention, forwards, questions, corrections, and source quality.

What good work looks like

Every transmission earns the interruption. Readers should learn that an unexpected IndexPirate email usually means there is something worth examining. The publication can move quickly when a real story breaks and remain quiet when the evidence is weak.

Readers trust the sourcing, distinctions, corrections, and limits in the reporting. Qualified practitioners reply with cases, questions, corrections, and observations that improve future work. Growth comes from relevant readers, strong retention, forwards, partnerships, and useful reporting rather than giveaways or purchased lists.

The editor should become a recognizable, properly credited professional voice. A small group of relevant readers who return, reply, contribute cases, and recommend the publication matters more than an inflated subscriber count.

What we are looking for

• Evidence that you can report, edit, or write clearly about a specialist subject. This may come from a job, personal site, social posts, community contributions, research, videos, or independent work.
• A working foundation in technical SEO, especially crawling, indexing, canonicalization, robots directives, sitemaps, Search Console, and URL Inspection, plus the drive to learn much more.
• The judgment to distinguish a documentation change from a meaningful operational change, and an isolated anecdote from a credible pattern.
• Clear writing that respects a knowledgeable reader’s time and explains technical uncertainty without hiding behind jargon.
• A habit of finding primary sources, checking claims, preserving useful nuance, and asking what evidence is missing.
• Comfort developing relationships with practitioners and inviting disagreement, corrections, and cases.
• Some evidence that you can attract attention or build relationships through social media, communities, direct outreach, partnerships, referrals, or contributors. You do not need a large existing audience.
• Willingness to take responsibility for distribution and audience growth as well as editorial work.
• Comfort working publicly under your real identity, with your byline, background, opinions, and editorial responsibility visible alongside the fictional character.
• Enough publication discipline to stay ready, respond when a real signal appears, and complete review and delivery without relying on a fixed deadline.
• Independence from SEO hype and the confidence to leave out a weak story even when it is getting attention elsewhere.

Experience running a newsletter, working in Ghost or a similar platform, building an editorial audience, commissioning contributors, or creating social and visual adaptations would be helpful.

This role is probably not a fit if

• You are looking for a full-time position or need this role to provide your primary income from the beginning.
• You want to produce generic SEO summaries by rewriting other newsletters and search results.
• You are uncomfortable citing sources, showing uncertainty, publishing corrections, or having technical claims reviewed.
• Your instinct is to turn every issue into a product promotion, traffic play, or collection of affiliate links.
• You can write polished copy but do not enjoy reporting, source development, or deciding what is worth a reader’s attention.
• You want to ghostwrite anonymously or use the fictional character to avoid public authorship and accountability.
• You want to focus only on writing and editing and leave audience development to someone else.

Your first 90 days

During the first month, you will document the starting baseline, interview likely readers, refine the editorial promise and sections, build the source map, agree on review and correction standards, create an organic audience-growth plan, and help prepare issue zero.

In the second month, you will produce and distribute issue zero and the first transmissions the reporting warrants. You will recruit a small group of qualified founding readers, begin source and contributor relationships, establish a social and community presence, and help run the first small paid outreach test.

By the end of the third month, IndexPirate should have a dependable monitoring, reporting, review, and broadcast process, a clear threshold for deciding what goes on the air, and early evidence about reader quality, retention, and future scope.

How to apply

Email jasen@saasexperts.co with:

• A short introduction and why this narrow editorial subject interests you.
• Your CV or résumé and any professional profile, site, social account, channel, or community presence you would be comfortable connecting to the publication.
• Two or three relevant writing, reporting, editing, or newsletter samples, with a note about your role in each.
• One example of a technical or disputed subject where you had to assess the quality of the evidence.
• A short description of the sources and people you would follow first to understand changes in Google indexing and Search Console.
• Your location, availability, the time you could realistically contribute alongside your primary work, and confirmation that this kind of paid side project fits what you want.

We do not need a free sample issue. A later paid exercise may be used to see how finalists select, verify, and explain a small set of source material.